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Top 10 most commonly used Chinese social networking sites today

Social media is an integral part of most people’s lives. The most prominent are Facebook, Youtube, Twitter, Instagram, … but these social networking platforms are banned in China. So what social networks do Chinese people use? Let’s explore the top 10 most popular Chinese social networks today under this article!
1. Weibo
2. Wechat
3. Tiktok
4.Tencent QQ
5. Youku
6. Douban
7. Baidu
8. Zhihu
9. Momo
10. Meituan-Dianping
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1. Weibo
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What is Weibo?

Weibo (Sina Weibo) was originally a microblogging platform launched by Sina Corporation on August 14, 2009. Currently, Weibo is the second most popular social networking platform in China with the number of users reaching nearly 500 million and is considered a combination of Facebook and Twitter.

With the Chinese government’s strict regulations in restricting people’s access to negative outside information, Weibo features and posts are strictly censored. Negative and sensitive information will also not be allowed to be posted on this platform.

social media weibo

User Statistics

– Number of monthly interactive users: About 446 million (December 2018 figures).

– Daily user interaction: About 116.7 million (September 2018 data).

– Average access time: About 8 minutes 48 seconds (December 2018 data).

– Penetration rate: About 34.3% (October 2018 data).

Features of Weibo

Weibo has 5 basic functions:

– Create personal accounts, share and comment: Users can open their own accounts and upload text or multimedia content (images, videos, gif,…) to share with other users. other on the platform. In addition, users can host live streams or create stories. The story function allows users to upload a video or story that is about 15 seconds long and disappears after 24 hours.

– Customize homepage: On the homepage of the Weibo app, the Follow section shows the latest and hottest posts and stories from the accounts the user is following. Weibo uses a recommendation algorithm to create a custom page based on a user’s search history.

– Explore: The discovery function acts as a general search engine on Weibo, it categorizes hot topics and organizes them into different categories, for example, “Entertainment”, “News” ”,… You just need to enter random keywords and related search results will be displayed. In addition, Weibo also creates a list of the top 50 hot topics for users to discuss and express opinions.

– Videos: On the featured homepage shows popular videos on a variety of topics such as News, Movies and Celebrities.

– Game world: Weibo has launched a game center – which provides many online games for users. This helps attract a huge amount of people to log in and stay on the platform for longer periods of time.

Weibo

2. Wechat
What is Wechat?

Wechat is a messaging application that was first launched in 2011 by Tencent Corporation. To date, Wechat has been present in over 200 countries with 20 different languages, with more than 900 million users and more than 38 billion messages sent every day. Therefore, Wechat is the messaging application with the largest market share in China.

mxh wechat

User Statistics

– Monthly user interaction: About 1.08 billion (2018 figures).

– Daily user interaction: About 619.6 million (September 2018 data).

– Daily user interaction on WeChat mini programs: About 200 million (November 2018).

– Penetration rate: About 85.5% (October 2018 data).

Wechat’s functions

– Chat: After creating a Wechat account, users will connect with friends and relatives and start a conversation. Making friends on Wechat is very easy, quite similar to making friends on Facebook.

– Payment: Users can transfer money, book flight tickets, make restaurant reservations, invest, shop, pay bills, call taxis on Wechat.

– Moments: Users can share their personal feelings, photos or videos of their life and can see all of their friends’ posts.

– Advertising: In recent years, Wechat allows brands to run ads on this application and interact 1:1 between the brand and individual users. Brands can contact their followers directly through the messaging functions on the account.

– Save favorites: When viewing or receiving some interesting messages, images, videos or posts, users can favorite them and save them for later access.

WeChat

Top 10 most commonly used Chinese social networking sites today

3. Tiktok
What is Tiktok?

TikTok is a Chinese social network that allows users to create short videos with music and special effects, launched in the world market in 2017 by ByteDance. TikTok was the most downloaded app in the world in the first quarter of 2018, and also the fastest growing app in the world.

TikTok social media

User Statistics

– Monthly Interactive Users: Tiktok has 500 million active users worldwide.

– Average length of visit: Users spend an average of 52 minutes per day on the app.

– Daily user engagement: 90% of all TikTok users visit the app daily.

Features of TikTok

TikTok social media

– Create Effects for Camera: This is the basic step and also the most used feature on Tik Tok, with hundreds of effects for users to choose from.

– Create Background Music For Video: Tiktok is a huge music store, containing a lot of music from Vietnam to International, many of which have become hot trends thanks to TikTok.

– Create Filters for Photos: Users can choose and change the color of photos in the video to match the concept they want to create.

TikTok

4.Tencent QQ
What is QQ?

Tencent QQ (referred to as QQ) is another instant messaging application developed by Tencent Corporation, QQ was first launched in China in February 1999. Unlike Wechat, QQ does not require registration by phone number, each user will have a unique ID for their account. This was the most popular form of online contact in China before WeChat was released.

social media Tencent QQ

User Statistics

– The number of monthly interactive users: About 803.2 million (August 2018 data).

– Daily user interaction: About 267.7 million (September 2018 data).

– Penetration rate: About 69.3% (October 2018 data).

Features of QQ

Because they are all messaging apps, QQ’s functions are almost the same as WeChat, QQ provides users with many services such as games, music, movies, shopping, microblogging, group chats and voice chats. .

mxh QQ

5. Youku
What is Youku?

Youku is a video sharing application launched in March 2006, owned by Youku Tudou Group and dubbed the “YouTube of China”. However, the content on YouTube is mainly created by ordinary users, while Youku owns more professional content because it is created by companies and producers.

mxh Youku

User Statistics

– Number of registered users: About 580 million (October 2018 figures).

– Daily user interaction: About 39.6 million (September 2018 data).

– Average access time: About 4 minutes 7 seconds (December 2018 data).

Functions of Youku

– Users can enjoy their favorite movies or TV shows on this platform. On average, Youku receives about 800 million views per day.

– Youku allows users to upload and store their videos, and can connect and share with other social networks.

– Youku also provides many types of paid ads such as banner ads including static and effect types, text links, buttons, ads while playing, etc.

Youku

6. Douban
What is Douban?

Douban is a social networking platform launched on March 6, 2015 and founded by Duong Bot. Douban is one of the most influential 2.0 websites in China, revolving around expressing opinions and opinions about life, movies, music, events. Douban can be considered as an addition between IMDB, Goodreads, Spotify, Pinterest, Medium, Twitter and Reddit.

mxh Douban

User Statistics

– Monthly user interaction: About 300 million (2016 figures).

– Average access time: About 4 minutes 28 seconds (December 2018 data).

Features of Douban

– Users can view reviews or post on Douban to discuss topics such as books, music, movies, and events.

– Here users can rate and review books, movies, albums, blogs, post and manage content on a timeline and send recommendations to friends. Each movie, book or music category has its own homepage.

– In addition, users can easily book movie and concert tickets, download e-books, even listen to their own radio station on Douban.

Douban

7. Baidu
What is Baidu?

Baidu is a search engine designed by Bach Do Online Network Technology Co., Ltd (Baidu, Inc) and launched in 2014. Baidu supports users to search and search at more than 700 million websites, 80 million images and about 10 million multimedia files such as music and movies. Baidu is known as Google China.

Baidu

User Statistics

– Number of monthly interactive users: About 300 million (February 2017 figures).

– Daily user interaction: About 148 million (August 2018 data).

– Average access duration: About 6 minutes 52 seconds (December 2018 data).

– Market penetration rate: About 4.8% (September 2018 data).

Functions of Baidu

– Baidu allows users to self-